Sixteen industries where we know the mechanics.
Industry templates sell hours. We sell decisions only someone who has already seen your industry's KPIs in a bad quarter can make.
Destination marketing that turns a view into a decision.
A region is always competing with fifty others. We build destination brands that aren't just beautiful but that someone names explicitly when asked where they're going this summer.
Experience with major tourism boards and regions across DACH.
Hotel marketing that treats every direct booking like margin — because it is.
A hotel sells nights against OTAs, against platforms and against the next city. We build brand work that reduces OTA dependency, forgives reviews and dampens seasonal outliers.
Experience with hotels and resorts across DACH — from single property to group.
Streaming marketing between launch pressure and catalogue truth.
Win subscribers, justify watch-time per title, turn IP into a brand. Campaigns for launches that can't wait — and back-catalogue that still has to live.
Case study: Sky Oesterreich, House of the Dragon — the brand's most successful Game of Thrones campaign to date.
Communication for institutions for whom trust matters more than reach.
Public clients have a different success definition: mandate, participation, trust. We build communication that takes these terms seriously — and still moves the needle.
Campaigns including AMS Austria, WKO, JKU and the Austrian Consumer Arbitration Board.
NGO marketing for organisations whose mission is bigger than their budget.
Win donations, retain members, create awareness — against brands with a hundred times the media budget. We build communication that maximises impact per euro without burning credibility.
Engagements including Ars Electronica and Freiraum Schule.
B2B marketing for brands whose product can't be explained in a commercial.
Industrial brands have sales cycles in quarters, not seconds. We build brand work that lands in the RFP moment, the talent market and the quarterly report at the same time.
Work including voestalpine — Snapchat as the key platform for apprentice recruiting.
FMCG marketing that works on the shelf — and stays in mind.
In food retail, brand success is decided on two metres of shelf in four seconds of attention. We build brand work that wins those four seconds — and the repeat after.
Work including Transgourmet — "Talents United" employer branding.
Media marketing for a market where your own reach no longer sells automatically.
Publishers and broadcasters compete with every app. We build brand work that wins subscribers, defends reach — and keeps the advertising business alive.
Engagements including the Wiener Zeitung — public tender won repeatedly.
Airline marketing that understands the yield — not just the optics.
Aviation brands have a different problem than FMCG: the seat you don't sell today is gone forever tomorrow. We do marketing for an industry that plans in hours and thinks in decades.
Performance branding for brands that plan in hours and think in decades.
Telco marketing for a product everyone owns and almost no one loves.
Tariffs are spreadsheets. Mobile networks are infrastructure. Marketing has to turn that into decisions a human can make in 90 seconds in-store or online.
Performance branding for tariff activation, churn reduction and network narrative.
Fashion marketing between drop logic and brand continuity.
Seasonality isn't tradition, it's the balance sheet. We do marketing that sells next season without damaging the brand for the one after.
Performance branding for drop cycles, seasonal logic and returns as a KPI.
Energy marketing for a market where trust is the margin.
Electricity is electricity. The difference is who the customer pays without question — and who she abandons at the next price wave. Brand work here is balance-sheet work.
Experience with utilities and municipal energy providers across DACH.
Bank marketing for a market where the next account opens four clicks away.
Accounts have become interchangeable, brands haven't. We build bank marketing that lowers acquisition cost, builds cross-sell across the lifecycle and turns branch and online into one brand.
Experience with retail and corporate banks across DACH. References on request.
Insurance marketing for a market where the brand is first really tested in a claim.
Premiums are won in sales, kept in claims. We build insurance marketing that stabilises the book, serves distribution and turns claims into brand stories — instead of reputation risk.
Experience with insurers and intermediaries across DACH. References on request.
Asset management marketing for a market where AUM doesn't grow through advertising — but shrinks without a brand.
Distribution platforms, advisors, family offices, institutional investors — all decide differently. We build brand work that carries in advisory meetings, investment committees and market commentary alike.
Experience with asset managers, fund houses and pension funds across DACH. References on request.
MedTech marketing for a B2B market where physicians decide — and procurement follows.
MedTech isn't sold in the commercial. It's decided in studies, at congresses, in operating rooms and in procurement committees. We build brand work that builds HCP trust — and delivers procurement argumentation in parallel.
Experience with MedTech manufacturers and diagnostics brands across DACH. References on request.
Clinic marketing for a sector competing for patients and staff at the same time.
A clinic is tested harder in the waiting room than in any image campaign. We build brand work that serves patient experience and talent brand at the same time — because without staff there's no care.
Experience with clinic groups and healthcare providers across DACH. References on request.
Consumer health marketing between healing promise and Health Claims Regulation.
OTC, supplements, wellness — all promise effect, all have tight regulatory limits. We build brands that get listed in pharmacies, stay on the shelf — and survive against private label in the drugstore competition.
Experience with OTC, supplement and consumer health brands across DACH. References on request.
Development marketing in a market where every month of sales costs money.
Interest accrues, capital is bound. Treating sales as advertisements makes the next project harder to finance. We build neighbourhood brands and sales journeys that accelerate velocity — per unit, per quarter.
Experience with developers and housing developers across DACH. References on request.
Construction marketing for a sector that doesn't build projects without staff.
Construction is B2B business with a talent shortage. Without a strong brand, you don't win contracts — and you don't win the engineering staff to deliver them. We build both in parallel.
Experience with construction groups and general contractors across DACH. References on request.
Real estate investment marketing for a market where mandates are won over years — and lost in one bad quarter.
Institutional investors decide on reputation, reporting and market commentary. We build brand work that carries across market phases — and mandate pipelines that don't start only when a fund needs placement.
Experience with real estate asset managers and institutional real-estate investors across DACH. References on request.
Public transport marketing for a sector that operates on mandate — and fails on delays.
Transit authorities and operators have a public mission, political oversight and a customer who decides every day. We build brand work that serves modal shift, carries disruption communication and recruits operations talent.
Experience with public transport operators and transit authorities across DACH. References on request.
Logistics marketing for a B2B sector where brand decides tendering — and talent decides delivery capacity.
Logistics is won in the pitch — and kept at the warehouse. We build B2B brands that win tenders, keep volume and enable driver, dispatcher and warehouse recruiting.
Experience with logistics companies and parcel brands across DACH. References on request.
Automotive marketing in a market where the brand question is being asked again.
Combustion to EV, model generation to platform logic, dealer distribution to direct sales — the auto brand is in motion. We build brand work that serves test drives, configurations and repurchase alike.
Experience with automotive brands and dealer networks across DACH. References on request.
Retail marketing that moves footfall and basket value at the same time.
A store without footfall is a cost centre. An online shop without conversion is an investment ruin. We build brand work that serves both — and doesn't treat channel-switching as loss.
Experience with brick-and-mortar retailers, online pure-players and omnichannel brands across DACH.
SaaS marketing for a product someone has to first try, then understand, then love.
Classic B2B advertising mechanics work poorly in SaaS. Buyers research on G2, read Reddit and ask ChatGPT — before you even see them. We build brand work that works in that reality.
Experience with SaaS and software brands across DACH.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com