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MARKETING

We keep up with AI. We bring you with us.

AI is changing marketing. Competition stays the same. It’s still about your customers’ attention. Only the way we get it is changing, fast.

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WHAT WE BELIEVE
01

Marketing remains competition

No matter how easy AI makes marketing: in the end we’re always competing for the limited attention and spending of end customers.

02

Marketing follows entertainment

Marketing always follows trends from the entertainment industry as soon as they become budget-feasible. Thanks to AI, that moment is now.

03

Marketing needs imagination

In a world where AI can do almost anything, you need someone who asks: what can we do today that wasn’t possible yesterday?

No matter how easy AI makes marketing: in the end we’re always competing for the limited attention and spending of end customers.

Marketing always follows trends from the entertainment industry as soon as they become budget-feasible. Thanks to AI, that moment is now.

In a world where AI can do almost anything, you need someone who asks: what can we do today that wasn’t possible yesterday?

WHAT WE DO

Every company is asking the same questions right now. Here are our answers:

CHALLENGE

The Dead Internet Theory is real.

Banners, programmatic and the rest are a dying model. If you want to reach people digitally, you can really only do it through social media and AI platforms.

OUR ANSWER

Social Media & Community Building

CHALLENGE

In a world full of wow moments, nothing stands out anymore.

A campaign that wouldn’t also work on social media doesn’t cut through anymore. You need something people will talk about.

OUR ANSWER

Talk of Town Campaigns

CHALLENGE

If you can’t be found in AI search, you don’t exist.

If someone sees your ad and then can’t find your company on Google, Gemini or ChatGPT, they’re not going to become a customer.

OUR ANSWER

AISEO / GEO

CHALLENGE

Empty impressions aren’t marketing success.

If you want to win at marketing, you have to make customers spend not seconds, but minutes and hours with your brand.

OUR ANSWER

Longform Entertainment

CHALLENGE

AI is turning ‘good design’ into a commodity.

In a world where hundreds of AIs work with your brand, a style guide isn’t enough. You need building blocks that flexibly form a whole world.

OUR ANSWER

Branding as Worldbuilding

CHALLENGE

The static website is dead.

AI is raising the bar for what a website needs to do. Interactive, dynamic, problem-solving.

OUR ANSWER

AI-enabled Websites

BOLDSUITE

Our own AI software? Yes, you heard that right.

BOLDIENEWS

Every week you get the trends and platform updates that matter for your industry. Hand-curated by our team.

BOLDCONTENT

Shows you which content formats are working and going viral right now. Based on real data, not gut feeling.

BOLDMEDIA · BOLDPROMPT · BOLDCOPILOT

Our other apps make sure we deliver work with a reliability and quality level that simply wasn’t possible until recently.

BoldContent: Scouting viral trend formatsBoldieNews: Personalised marketing newsletter
Contact

Let’s talk.

Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.

Or write us directly at hello@baconbold.com

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Social MediaTalk of Town CampaignsAISEO / GEOLongform EntertainmentBranding as WorldbuildingAI-enabled Websites
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