Insights to learn from.
Trends, strategies and recommendations from our daily work.
The Performance Branding Framework
The Bacon & Bold Framework categorizes digital marketing into "Digital Basics" and "Digital Advantages", supporting optimal resource utilization and planning.
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Crisis Communication on Social Media
Crisis communication on social media is a challenge, but with the right preparation and quick responses, you can prevent a lot of damage.
Social Recruiting: How to Bring the Best Talent on Board
Social recruiting is a powerful tool when used correctly. Reach your potential candidates where they spend their time.
Professional Community Management on Meta, TikTok & Co.
Community management on social media is more than just answering a few comments. It requires active, direct and appreciative communication.
Social SEO Marketing
Social SEO is more than just a buzzword. It's a profound shift in search behavior that you shouldn't miss.
Google Ads from a Performance Branding Perspective
Google Ads are essential, but expensive. Success requires unique strategies, with usage beyond "always-on" campaigns in recruiting offering new opportunities.
X.com from a Performance Branding Perspective
It's worth keeping an eye on X. Especially if you want to influence public discourse, reach journalists, or be noticed in politics.
Reddit from a Performance Branding Perspective
Reddit is certainly not the right choice for every company, but looking beyond the prejudices could be worthwhile.
Pinterest from a Performance Branding Perspective
Pinterest is a massively underestimated channel for traffic and a must for advertising in certain industries.
Snapchat from a Performance Branding Perspective
Snapchat is a massively underestimated advertising channel for young target audiences and is excellent for raising awareness of your brand and for apprentice recruitment.
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