Service

Grow brand awareness

Brand advertising works when the brand, the packaging or the product category can be recalled directly by consumers.

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RESULTS

Why grow brand awareness with Bacon & Bold?

We let our clients’ success speak for us.

15Mio.

Impressions

4,25Mio.

total impressions

>480K

people reached

13,9Mio.

GIPHY sticker views

Presence

Typical use cases

We support you with social media, digital campaigns and data-driven advertising to strengthen your brand awareness. Brand awareness is your brand’s ability to be present in your consumers’ minds. Your brand has to be the first thing customers think of when making a purchase decision in a given category.

Measurement

Benefit from cross-platform measurement

Yes, success can also be measured for brand-awareness campaigns. We recommend cross-platform measurement via Brand Lift Study (market research), Google Trends, keyword development, regional A/B tests, qualitative reach and social listening. We help you do this.

Creative

Use the right creatives

For brand-awareness campaigns the ad creative needs to grab attention and make brand and category instantly clear. Total reach matters, not just the people who engage deeply with the content. Suitable formats include vertical videos, story formats, YouTube ads, TikTok TopView ads and TikTok Brand Takeover ads.

Channels

Advertise on the right platforms

For brand-awareness campaigns we recommend a channel mix of TikTok, YouTube, display ads, Meta, Snapchat, Twitch. We tailor the ideal mix to your needs.

Challenge

Complex requirements

Communication to countless audiences, on countless channels, with countless pieces of content. That’s often the challenging reality for large organisations. We thrive on this kind of complexity. With our Performance Branding framework we help you prioritise and focus on what really makes the difference.

Together to success

There are always more options than budget. Let’s prioritise together.

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PLATFORM PARTNERS

Official Meta Business, Google and TikTok Partner

We have direct contacts at every relevant platform.

Getting started with us

Pilot & Testing

We run live market research to find out what really works and what moves the target audience to act.

Proof of Concept

Together we prove that the measure contributes to business success.

Scaling

We've found something that demonstrably works. In this step we scale the measures to multiply the results.

Always On

Now we implement the measures permanently and focus on efficiency gains.

Frequently asked questions

Here we answer the questions that are probably on your mind right now. If something stays unclear, don’t hesitate to reach out, we’re happy to help.

Ask us

What is Bacon & Bold's vision?

We want to bring marketers back to the boardroom. Right now, marketing is too often not taken seriously at the executive level — and we want to change that. Companies know they need marketing, but the agency culture of the past decades has reduced it to a pure cost centre. It's unclear what successful marketing actually looks like, how it can be measured, and what its real contribution to business success is. Marketing — and especially social media marketing — must never be an end in itself. We want to make that visible again and lead by example for the entire industry. Instead of chasing awards, we focus on our clients' business success. We are only successful when they can celebrate measurable results from our work.

What sets us apart from other social media agencies?

Marketing has to deliver a competitive advantage. We are always results-driven and bring our experience from political communications, management consulting and company building.

What can you expect from working with us?

Prioritisation: We don't just say ‘more’ — we help you prioritise.

Transparency and measurability: We test fast and efficiently to find out what really works and what doesn't.

Reliability: We respect your time and work in a structured, dependable way.

Flexible engagement: We can execute, train your team or help you bring marketing in-house.

Sparring partner: We will also tell you when something doesn't make sense.

Which kinds of companies benefit most from our way of working and know-how?

Especially large companies face the challenge of communicating dozens of messages, to dozens of audiences, across dozens of channels — and meeting several goals on the same channel at once. We thrive in that complexity. With our Performance Branding framework, we help you prioritise and focus on the moves that actually make a difference.

Who are your clients?

We're proud to have worked with a number of well-known organisations — among them voestalpine AG, Wiener Zeitung, AMS Austria, Nissan Austria and Ottakringer. Here Here is where you'll find more about the impact of our work.

Contact

Does your audience know you?

If not, we’ll change that. If yes, we’ll get more out of it.

Or write us directly at hello@baconbold.com