NIEDERÖSTERREICH-Werbung GmbH - GIPHY Stickers
Through GIPHY stickers created by Bacon & Bold, NIEDERÖSTERREICH was able to continuously increase its reach on social media without any advertising budget — with an upward trend.
Brand Awareness in Leisure Situations
NIEDERÖSTERREICH has many excursion destinations and holiday destinations to offer, which guests photograph enthusiastically and share with pleasure.
They faced the challenge of extending this experience with a brand experience — becoming visible as a brand and building an emotional connection with guests.
GIPHY Stickers for Instagram Stories
Guests sharing their holiday experiences in Instagram Stories frequently use GIPHY stickers to express their current mood. They search for specific keywords and find matching stickers for their personal stories.
Bacon & Bold therefore developed 9 GIPHY stickers for NIEDERÖSTERREICH, based on a specially developed recognisable illustration style that balances sticker usability for everyday use, recognisability through the yellow and blue typical of Lower Austria, and clever use of the logo — promoting sticker usage without feeling too promotional.
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