Video Marketing

When a subject needs more time, a longer video can be the right choice: a product demonstration, a conversation or a story people want to finish. Ottakringer’s “Der letzte Stammtisch” generated more than 131 days of watch time with a €2,000 media budget. What matters is what viewers take away and how much that viewing time costs.

It depends on the film. An interview using existing material needs a different budget from several shoot days or detailed animation. We first work out what needs explaining or telling, what material already exists and which versions are needed. We plan production and promotion separately so the finished film also gets viewers.

AI-powered brand characters that appear consistently across every channel, videos, social media, customer service. They have their own personality and, thanks to AI, can scale without every interaction being created manually.

On YouTube, we look at watch time, average viewing duration and where people leave. To calculate cost per hour, we divide the media budget by watch time from the same campaign and period. We report website time and other platform metrics separately: they do not all measure the same thing. We also check whether the activity leads to enquiries or sales.