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Win customers

Customer-acquisition advertising works when potential customers, who are searching or in the decision process, choose your product after seeing the ad.

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SELECTED WORK
ALL REFERENCES
SUCCESS STORY

Siemens AG – Leadgenerierung

1.175

Leads generated

SUCCESS STORY

educom/edustore – Google Ads

SUCCESS STORY

Astronaut for a Day – FFG & BMIMI

294

Qualified applications

BLOG

Differenzierung vs. Unverwechselbarkeit

Warum Kunden nicht die beste Option wählen, sondern die unverwechselbarste – und was das für deine Strategie bedeutet.

OUR THESIS

Customer acquisition via social media works — if you know how.

The platforms have changed: winning customers via social media today requires more than good creative. It needs the right strategy, clean tracking and relentless optimisation.

“

Winning new customers isn't luck — it's a system. We build that system with you.

BACON & BOLD
WHAT WE ACTUALLY DO
HIGHLIGHT

Full-funnel strategy

From awareness to conversion: we build a full-funnel strategy that guides potential customers step by step toward a purchase decision.

01
02

Online sales & e-commerce

Conversion-optimised campaigns that pay directly into revenue. We optimise for ROAS, not vanity metrics.

03

Lead generation for sales

For products that need a sales process: we generate high-quality leads that are actually ready to buy.

04

Offline demand generation

Advertising that drives the point of sale: build awareness for your product and convert purchase intent into in-store buys.

05

Retargeting & CRM integration

Reactivate existing contacts, win back abandoned carts, use CRM data for lookalike audiences.

QUESTIONS YOU’RE ASKING

Paid campaigns for direct conversions show first results within 1–2 weeks. For statistically valid optimisation we need 4–8 weeks of runtime.

Cost per acquisition varies widely by industry, product and funnel. We show you in an audit what's realistic in your case — based on benchmark data and your current setup.

Yes. For B2B we recommend a combination of LinkedIn (decision-makers) and Meta (retargeting). Lead generation works particularly well in B2B via whitepaper downloads and event registrations.

Through clean conversion tracking: we connect your ad platforms with your CRM or shop system so every won purchase can be clearly attributed to a channel and campaign.

Your pipeline is too thin?

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Your pipeline is too thin?

Let’s figure out why. One conversation is often enough.

Or write us directly at hello@baconbold.com

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