Service

Improve your image

Image advertising works when your topic earns more public attention and the opinions and perceptions of your audience are shifted.

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RESULTS

Why improve your image with Bacon & Bold?

We let our clients’ success speak for us.

47%

female click share (raised awareness)

33%

image-campaign recall

Discourse design

Conversation framing

We help you shape discourse with marketing and communication activities aimed at influencing and shaping the public conversation or perception of a given topic.

Execution

Use the right ad formats

We use fact-based storytelling that either provokes (strongly) and pulls attention to your topic, or delivers strong arguments for your side of a debate.

Measurement

Cross-platform measurement

We make your success measurable with cross-platform tools like media monitoring, social listening and surveys.

Challenge

Complex requirements

Communication to countless audiences, on countless channels, with countless pieces of content. That’s often the challenging reality for large organisations. We thrive on this kind of complexity. With our Performance Branding framework we help you prioritise and focus on what really makes the difference.

Together to success

There are always more options than budget. Let’s prioritise together.

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PLATFORM PARTNERS

Official Meta Business, Google and TikTok Partner

We have direct contacts at every relevant platform.

Getting started with us

Pilot & Testing

We run live market research to find out what really works and what moves the target audience to act.

Proof of Concept

Together we prove that the measure contributes to business success.

Scaling

We've found something that demonstrably works. In this step we scale the measures to multiply the results.

Always On

Now we implement the measures permanently and focus on efficiency gains.

Frequently asked questions

Here we answer the questions that are probably on your mind right now. If something stays unclear, don’t hesitate to reach out, we’re happy to help.

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What is Bacon & Bold's vision?

We want to bring marketers back to the boardroom. Right now, marketing is too often not taken seriously at the executive level — and we want to change that. Companies know they need marketing, but the agency culture of the past decades has reduced it to a pure cost centre. It's unclear what successful marketing actually looks like, how it can be measured, and what its real contribution to business success is. Marketing — and especially social media marketing — must never be an end in itself. We want to make that visible again and lead by example for the entire industry. Instead of chasing awards, we focus on our clients' business success. We are only successful when they can celebrate measurable results from our work.

What sets us apart from other social media agencies?

Marketing has to deliver a competitive advantage. We are always results-driven and bring our experience from political communications, management consulting and company building.

What can you expect from working with us?

Prioritisation: We don't just say ‘more’ — we help you prioritise.

Transparency and measurability: We test fast and efficiently to find out what really works and what doesn't.

Reliability: We respect your time and work in a structured, dependable way.

Flexible engagement: We can execute, train your team or help you bring marketing in-house.

Sparring partner: We will also tell you when something doesn't make sense.

Which kinds of companies benefit most from our way of working and know-how?

Especially large companies face the challenge of communicating dozens of messages, to dozens of audiences, across dozens of channels — and meeting several goals on the same channel at once. We thrive in that complexity. With our Performance Branding framework, we help you prioritise and focus on the moves that actually make a difference.

Who are your clients?

We're proud to have worked with a number of well-known organisations — among them voestalpine AG, Wiener Zeitung, AMS Austria, Nissan Austria and Ottakringer. Here Here is where you'll find more about the impact of our work.

Contact

Your image doesn’t match reality?

Let’s find out how the world sees you, and how it should.

Or write us directly at hello@baconbold.com