Service

Data Driven Advertising

Digital media buying with performance-marketing methodology.

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RESULTS

Why Data Driven Advertising with Bacon & Bold?

We let our clients’ success speak for us.

16K

clicks per month

<18€

⌀ cost per lead

>20K

link clicks

Digital campaigns

Media planning

Our Data Driven Advertising follows the methods of performance marketing, where data-led decisions are used to optimise digital ad campaigns across many channels. We use these methods not just for e-commerce but for every objective (brand awareness, lead generation, retention, traffic) of digital media buying, to get more out of every euro.

Services

We support you

Our services include: ■ Google SEA ■ Bing SEA ■ Audio & Podcast Advertising ■ Analytics & Tracking ■ Digital market research ■ Native Advertising ■ Google Display

Focus

Complex requirements

Many audiences × many channels × many pieces of content. That’s the reality for large organisations. With our Performance Branding framework we help you prioritise and focus on what really moves the needle.

Together to success

There are always more options than budget. Let’s prioritise together.

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PLATFORM PARTNERS

Official Meta Business, Google and TikTok Partner

We have direct contacts at every relevant platform.

IN DETAIL

01

Google & Bing SEA

Our Google & Bing SEA service raises your brand’s visibility in search results through targeted, optimised ad campaigns. We use advanced analytics to make sure your ads reach the right audience and lift online presence and conversion rates.

02

Audio & Podcast Advertising

Our targeted audio and podcast advertising plants your brand in your audience’s ears. We use bespoke audio content that integrates seamlessly into matching podcasts. As always, we use a data-driven approach to deliver maximum resonance and measurable results.

03

Analytics & Tracking

Cleanly set up analytics is mandatory to truly understand your audience and draw valuable conclusions. We help you optimise your setup, implement server-side tracking and create a clean foundation for data-driven decisions.

04

Digital market research

Digital market research is the key component for targeted marketing, with insights that go far beyond digital marketing. We help you use digitally-gained insight for both online and offline campaigns.

05

Native Advertising

We integrate your messages seamlessly into platform and media content so they appear organically in the user’s environment and earn higher engagement. Your brand is communicated authentically and credibly.

06

Google Display

Google Display raises your brand visibility and pulls in customers. We present your brand with visually appealing ads on a wide range of websites across the Google Display Network to grow brand awareness.

Getting started with us

Pilot & Testing

We run live market research to find out what really works and what moves the target audience to act.

Proof of Concept

Together we prove that the measure contributes to business success.

Scaling

We've found something that demonstrably works. In this step we scale the measures to multiply the results.

Always On

Now we implement the measures permanently and focus on efficiency gains.

Frequently asked questions

Here we answer the questions that are probably on your mind right now. If something stays unclear, don’t hesitate to reach out, we’re happy to help.

Ask us

What is Bacon & Bold's vision?

We want to bring marketers back to the boardroom. Right now, marketing is too often not taken seriously at the executive level — and we want to change that. Companies know they need marketing, but the agency culture of the past decades has reduced it to a pure cost centre. It's unclear what successful marketing actually looks like, how it can be measured, and what its real contribution to business success is. Marketing — and especially social media marketing — must never be an end in itself. We want to make that visible again and lead by example for the entire industry. Instead of chasing awards, we focus on our clients' business success. We are only successful when they can celebrate measurable results from our work.

What sets us apart from other social media agencies?

Marketing has to deliver a competitive advantage. We are always results-driven and bring our experience from political communications, management consulting and company building.

What can you expect from working with us?

Prioritisation: We don't just say ‘more’ — we help you prioritise.

Transparency and measurability: We test fast and efficiently to find out what really works and what doesn't.

Reliability: We respect your time and work in a structured, dependable way.

Flexible engagement: We can execute, train your team or help you bring marketing in-house.

Sparring partner: We will also tell you when something doesn't make sense.

Which kinds of companies benefit most from our way of working and know-how?

Especially large companies face the challenge of communicating dozens of messages, to dozens of audiences, across dozens of channels — and meeting several goals on the same channel at once. We thrive in that complexity. With our Performance Branding framework, we help you prioritise and focus on the moves that actually make a difference.

Who are your clients?

We're proud to have worked with a number of well-known organisations — among them voestalpine AG, Wiener Zeitung, AMS Austria, Nissan Austria and Ottakringer. Here Here is where you'll find more about the impact of our work.

Contact

You spend money on advertising. Do you know what it brings you?

If not, let’s talk. Data doesn’t lie.

Or write us directly at hello@baconbold.com