Bank marketing for a market where the next account opens four clicks away.
Accounts have become interchangeable, brands haven't. We build bank marketing that lowers acquisition cost, builds cross-sell across the lifecycle and turns branch and online into one brand.
Experience with retail and corporate banks across DACH. References on request.
Book a conversationA bank brand isn't decided in the commercial — it's decided in the online-banking login at 10 pm.
Account, app, hotline, branch — the operational touchpoint is the brand test. We build brand work that fits those touchpoints instead of painting over them.
Acquisition costs rise, revenue per account falls.
Direct banks have systematically raised the price of a new customer. Without brand strength you pay double and keep the customer for less.
Cross-sell beats new-customer hunting.
Existing customers are the real margin. A brand that reaches them with credit, insurance, investment beats any acquisition campaign.
Compliance is co-designer.
MiFID, WAG, advertising rules. Bringing compliance in after the idea costs three iterations per asset. We work in lockstep from the start.
The branch isn't dead — but thin.
Where the branch stays, it has to be choreographed. Where it's gone, app and advisory have to hold the brand promise. Both are brand work.
Branding for Banks
Brand architecture for retail, private, corporate. Consistency over years, not rebrand cycles.
Data-driven advertising
Segmentation by life stage and product holdings. Performance that runs regulatory-clean.
Advisory tooling & sales enablement
Material that promises the same in the branch and in online banking as the advertising.
AISEO / GEO for bank comparison
Presence when AI assistants are asked about accounts, loans, investments — with regulatory-clean answer structure.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com