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Talk of Town Campaigns

Campaigns people talk about. Not because they’re loud, but because they land.

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Lisa, Max, Sophie, Thomas, +4
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OUR THESIS

Attention is the hardest currency.

Thousands of ad messages a day. Most are forgotten instantly. The difference between a campaign that fizzles and one people talk about? One burned media budget. The other delivered something worth talking about.

When everything is a wow moment, nothing stands out. A campaign that doesn’t work on social media isn’t a campaign anymore. You need content people share voluntarily because it surprises, provokes or excites.

WHAT WE ACTUALLY DO
HIGHLIGHT

Social-first campaigns

Every campaign is thought of as social-first from day one. Not as an adaptation, but at its core. Because that’s where the conversations happen.

01
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Creative concepts

We develop campaign ideas that surprise and polarise, always with the goal of getting people to talk. Online and offline.

03

Stunts & activations

Sometimes you only need a single moment. We design and produce stunts that create conversation, from idea to execution.

04

Seeding & distribution

The best idea is worthless if nobody sees it. We make sure your campaign reaches the right people at the right time.

05

PR & earned media

We design campaigns so media want to cover them on their own, not because we ask, but because the story is too good to ignore.

QUESTIONS YOU’RE ASKING

Not directly, but you can dramatically increase the odds. We analyse which mechanics currently drive conversation and build campaigns that use them. Not every campaign goes viral, but every campaign is built so that it can.

It depends heavily on scope. A social-first campaign with a strong idea can work on a manageable budget. A multi-channel stunt with a PR component is naturally more involved. We always find a solution that fits your budget.

Not in impressions. We measure Time Spent with Brand, qualitative interactions, sentiment and resonance. Because a campaign nobody talks about isn’t a Talk-of-Town campaign.

Absolutely. B2B doesn’t mean boring. Especially in B2B, where everyone communicates the same way, bold campaigns stand out even more. Some of our most successful campaigns have been B2B.

Got a campaign idea that's not quite landing? Let's talk.

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Social MediaAISEO / GEOLongform EntertainmentBranding as WorldbuildingAI-enabled Websites
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When did someone last talk about your brand?

If you have to think about it, let's talk.

Or write us directly at hello@baconbold.com

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Social MediaTalk of Town CampaignsAISEO / GEOLongform EntertainmentBranding as WorldbuildingAI-enabled Websites
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