Automotive marketing in a market where the brand question is being asked again.
Combustion to EV, model generation to platform logic, dealer distribution to direct sales — the auto brand is in motion. We build brand work that serves test drives, configurations and repurchase alike.
Experience with automotive brands and dealer networks across DACH. References on request.
Book a conversationAn auto brand isn't only decided in the showroom anymore — but not in the TVC either. It's decided in the configurator.
Online research, configurator sessions, test-drive booking — the customer journey has gone digital. Brand work has to shape this journey and serve the dealer network simultaneously.
EV transition is a brand question, not a tech question.
Treating the transition only as a powertrain change loses brand position to new players. Brand work has to retell the brand story.
The configurator is the new showroom.
What doesn't work in the configurator doesn't reach the test drive. UX, performance branding and dealer integration are brand work.
The dealer network is brand carrier.
What the dealer doesn't understand doesn't sell. Dealer enablement is brand work, not a sales side-task.
Loyalty decides lifetime value.
First-time buyers cost a multiple of a repeat buyer. Loyalty marketing is today the most underrated lever in auto marketing.
Branding for Automotive
Brand architecture for OEMs, importers, model families — in the EV transition and platform era.
Performance Branding for Configurator & Test Drive
Data-driven journeys from configurator to test-drive booking — brand work + performance.
Dealer activation & sales enablement
Material that empowers the dealer — models explainable, configuration logic understood, EV transition arguable.
Talk-of-Town for model launches
New models, new platforms, EV premieres — designed as earned-media stories.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com