B2B marketing for brands whose product can't be explained in a commercial.
Industrial brands have sales cycles in quarters, not seconds. We build brand work that lands in the RFP moment, the talent market and the quarterly report at the same time.
Work including voestalpine — Snapchat as the key platform for apprentice recruiting.
Book a conversationA B2B brand is tested harder in the talent search than in any pitch.
Operating in a tight industrial niche, you often have three audiences at once: procurement, engineering and talent. Brand work has to serve all three — or someone else wins the next senior hire.
Buying centre, not buyer.
Six to twelve people decide. Marketing has to supply material for engineering, procurement, leadership and compliance simultaneously.
Sales cycles in quarters.
Click performance is diagnosis here, not success. We measure pipeline contribution and touch sequences, not last-click.
Employer brand is product brand.
Without a strong talent brand in a niche, in 5 years you have no product. Engineering recruiting is brand work.
Compliance isn't optional.
ESG reports, supply-chain laws, technical claims. Marketing has to work in lockstep with legal and engineering — or expensive corrections follow.
Branding for Industrial Brands
Brand positioning that connects engineering depth and brand clarity. Also for hidden champions.
Longform Entertainment / Thought Leadership
Documentary formats, whitepapers, reports. Material that gets shared in the buying centre.
AISEO / GEO for technical search
Visibility when an engineer asks ChatGPT about suppliers, processes, certifications.
Talent Branding
Engineering and senior recruiting as brand campaign, not job ad.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com