Streaming marketing between launch pressure and catalogue truth.
Win subscribers, justify watch-time per title, turn IP into a brand. Campaigns for launches that can't wait — and back-catalogue that still has to live.
Case study: Sky Oesterreich, House of the Dragon — the brand's most successful Game of Thrones campaign to date.
Book a conversationA streaming brand isn't decided in the trailer — it's decided in the pause between episode one and episode two.
Acquisition is half the job. Retention decides lifetime value. We build campaigns that don't just drive sign-ups but secure the second weekend on the platform.
Tentpole vs. catalogue.
A mega-launch pulls — the catalogue holds. Both need their own campaign architecture. Tentpole logic applied to catalogue burns budget.
Watch-time is the real metric.
Subscriber counts without watch-time context are vanity. Marketing has to understand cost-per-viewing-hour, not just CAC.
Fandom is a distribution channel.
An active community delivers 30% of your reach — free and more credible than any paid ad. Fan strategy isn't optional.
Ad-tier vs. premium shifts the logic.
Hybrid models (AVOD/SVOD) need different brand promises per tier. One message for both rarely works.
Talk-of-Town for launches
When a launch has to become a conversation. Incl. AR lenses, stunts, PR architecture. As with Sky Oesterreich, House of the Dragon.
Performance Branding for Streaming
Brand work that delivers subscriber growth and watch-time at the same time.
Longform Entertainment
Companion content for IP, behind-the-scenes, fan documentary. Material that carries between seasons.
Social Media for Platforms
Operational newsroom, fan community management, live reactions, spoiler policy.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com