Communication for institutions for whom trust matters more than reach.
Public clients have a different success definition: mandate, participation, trust. We build communication that takes these terms seriously — and still moves the needle.
Campaigns including AMS Austria, WKO, JKU and the Austrian Consumer Arbitration Board.
Book a conversationA campaign for an institution can't look like a campaign for a brand — and that's exactly the craft.
Public communication has to be factual, accessible and politically robust. We build campaigns that create attention without damaging dignity or mandate.
Procurement law rules.
Without procurement-law-clean execution, you don't get paid. We know the mechanics of tender and brief.
Political robustness is mandatory.
A campaign torn apart in a parliamentary question damages trust — even if it performs well regionally.
Participation is the real metric.
Application volume, registrations, sign-ups, take-up of services. Reach without participation contribution is vanity.
Multilingualism isn't an add-on.
Public clients have to reach communities not all of whom read German. Multilingual campaigns are mandatory, not optional.
Branding for Institutions
Brand architecture for agencies, universities and chambers. Dignified, modern, accessible.
Talk-of-Town for public causes
When an awareness or participation initiative needs to become a societal conversation.
Social Media for Public Sector
Operational newsroom, crisis communication, citizen proximity — politically robust.
AISEO / GEO for citizen research
Presence when ChatGPT or Perplexity is asked about grants, regulations or contact points.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com