Retail marketing that moves footfall and basket value at the same time.
A store without footfall is a cost centre. An online shop without conversion is an investment ruin. We build brand work that serves both — and doesn't treat channel-switching as loss.
Experience with brick-and-mortar retailers, online pure-players and omnichannel brands across DACH.
Book a conversationSteering online and store separately, you lose the customers who switch between them — i.e. everyone.
Omnichannel isn't a buzzword, it's the reality of every profitable retail brand. We build brand work that promises the same in the shop window, the app and the newsletter.
Footfall beats reach.
A store lives on footfall. Marketing has to bring shop window, location, assortment into a footfall logic — not image films.
Basket value is margin protection.
Measuring only footfall shifts promo customers. Basket value per footfall point is the real metric.
Assortment language is brand language.
Communicating assortment like a catalogue, you build no brand. Assortment editorial is brand work.
Local differentiation is a lever.
One city isn't another. Communicating all stores identically wastes local brand bonding.
Branding for Retail
Brand architecture that condenses store, online and app into one promise.
Data-driven advertising
Geo-targeting for stores, behavioural for online, cross-channel attribution.
Social Media for Retail
Assortment editorial, seasonal activation, creator mix, local store stories.
AISEO / GEO for product and location search
Presence when an AI assistant is asked for products, brands, nearest store.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com