Consumer health marketing between healing promise and Health Claims Regulation.
OTC, supplements, wellness — all promise effect, all have tight regulatory limits. We build brands that get listed in pharmacies, stay on the shelf — and survive against private label in the drugstore competition.
Experience with OTC, supplement and consumer health brands across DACH. References on request.
Book a conversationPromising effect in consumer health without evidence loses the brand before the first quarterly review.
Health Claims Regulation and EFSA lists are the limit. We formulate so that a regulatory review doesn't become a quarterly risk — and still win the use occasion in the head.
Pharmacy listing is brand work.
Without a strong brand, you don't negotiate visibility with the pharmacist. Pharma distribution and brand belong together.
Health Claims Regulation draws the line.
What isn't proven and listed can't stand — not even subtly. Compliance is co-designer, not correction.
Private labels are the benchmark in OTC/drugstore.
Without a premium argument, you lose to private label. Brand argumentation has to hold that difference.
Patient is consumer and patient at once.
Language has to be accessible like FMCG, regulatory-clean like pharma. Both only work with discipline.
Branding for Consumer Health
Brand architecture for OTC, supplements, wellness — pharmacy, drugstore, online thought together.
Data-driven advertising
Performance on indication and use occasion, regulatory-clean, with clear sell-out logic.
Pharmacy & distribution enablement
Material for pharmacists and pharma sales — argumentation, training, visibility material.
AISEO / GEO for symptom research
Presence when AI assistants are asked about symptoms, remedies, providers — regulatory-clean.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com