Insurance marketing for a market where the brand is first really tested in a claim.
Premiums are won in sales, kept in claims. We build insurance marketing that stabilises the book, serves distribution and turns claims into brand stories — instead of reputation risk.
Experience with insurers and intermediaries across DACH. References on request.
Book a conversationInsurance isn't sold in the ad — it's sold in the moment a broker justifies the premium.
Splitting distribution from brand loses the margin to comparison platforms. We build brand work that strengthens brokers — and direct distribution that holds the brand logic.
Comparison portals are the new branches.
Without brand strength, you only appear through price — and compete with everyone. Brand pull is the difference between margin and loss.
Claims are the brand moment.
90% of brand perception forms during claims. Without choreographing the claim, you waste the most important brand opportunity.
Portfolio stability beats new business.
A cancelled policy is more expensive than a non-won new customer. Marketing has to put retention over acquisition.
The broker is brand carrier, not distribution channel.
What the broker can't explain, no one buys. Broker enablement is brand work, not a sales side-task.
Branding for Insurance
Brand architecture for property/casualty, life, health, commercial. Consistency across lines and distribution.
Broker Enablement
Material that empowers the broker — tariff explainable, argumentation evidence-based, claim promise holdable.
Data-driven advertising
Segmentation by life stage, risk profile, contract holdings. Acquisition with retention logic.
Talent branding for sales and claims
In structural shortage, employer brand for sales and claims staff is the most important retention investment.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com