FMCG marketing that works on the shelf — and stays in mind.
In food retail, brand success is decided on two metres of shelf in four seconds of attention. We build brand work that wins those four seconds — and the repeat after.
Work including Transgourmet — "Talents United" employer branding.
Book a conversationIn FMCG, if you're not in the head, you're not in the cart.
Mental availability isn't marketing esoterica — it's the only defence against private label and discounter pressure. We build brands that are promptly recalled in the use occasion.
Shelf space is a function of brand strength.
Without a strong brand, you don't negotiate shelf space — no matter how good the product is. Brand work is listing work.
Private labels aren't the enemy, they're the benchmark.
Without a premium justification for the price markup, you lose to private label. Brand work has to make that difference arguable.
Seasonal activation beats always-on (sometimes).
Ice cream in summer, mulled wine in winter — seasonal peaks are the levers. Always-on only when it fits the category.
Health and sustainability claims get audited.
Health Claims Regulation, Green Claims Directive. What isn't proven can't stand — not even subtly.
Branding for FMCG
Brand architecture that simultaneously thinks shelf, use occasion and category extension.
Talk-of-Town for launches
New products, new editions, seasonal peaks — designed as earned-media stories.
Social Media for FMCG
Operational content calendar for seasonal peaks, UGC strategy, creator partnerships.
AISEO / GEO for product and recipe search
Presence when an AI assistant is asked for brands, products, recipes.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com