Ten industries. Real references.
Industry templates sell hours. We sell decisions only someone who has already seen your industry's KPIs in a bad quarter can make.
FMCG marketing that gets remembered in the feed.
In the beverage market, brand success is decided in seconds of attention. We build brand work that uses trend momentum, monetises long-form content and systematically builds organic reach.
131 days of watch time for Ottakringer on YouTube. +72% interactions through AI-powered trend scouting.
Automotive marketing in transition.
Combustion to EV, model generation to platform logic, dealer distribution to direct sales — the auto brand is in motion. We build brand work that serves test drives, configurations and repurchase alike.
Nissan Austria: +323% engagement through trend-inspired content, European best practice recognised by the global Nissan marketing team.
Entertainment marketing: activating fans for real.
Streaming is the loudest market on the social web. Those who stand out win not through the biggest budget, but through content that fans don't just watch — they share. We build campaigns that create brand moments.
Sky Austria House of the Dragon: 92,911 viral shares of the AR lens, one of the most successful AR lenses of 2022.
Energy & Telco: relevant, not commodity.
Energy utilities and telco providers face similar challenges: brands perceived as commodities need to reposition as future-oriented companies. We build image campaigns that achieve this — and measure whether they work.
Salzburg AG: Green-tech positioning with AI-supported 360-degree campaign. educom/edustore: low-cost always-on campaigns on Google for educational mobile.
Tourism: emotion before booking.
Destinations have a unique advantage: enthusiastic guests share by themselves. We build brand work that amplifies this organic dynamic — with smart formats that actively involve guests.
Niederösterreich-Werbung: GIPHY stickers with continuously growing reach in social media — without ad budget.
Recruiting and brand for logistics.
Logistics and transport companies have a specific recruiting problem: the target group for physically demanding roles is narrow, honesty is mandatory and reach alone is not enough. We build campaigns that animate the right person to apply — and dissuade the wrong one.
Wiener Linien: social recruiting with a test & learn strategy for track workers — awareness and applications in a core target group.
Industrial marketing for B2B leads and specialist talent.
Industry and technology companies face three different marketing challenges simultaneously: B2B lead generation, skilled-labour shortages and brand awareness for technically complex products. We know all three.
Siemens AG Austria: 1,175 leads for Junelight Smart Battery on Facebook and Instagram. voestalpine: AR lens for apprentice recruiting with 43 million impressions on Snapchat.
Making education and research visible.
Funding bodies and education ministries face a specific challenge: restricted targeting under-18 audiences, making complex topics tangible and achieving application or participation targets. We know this mechanics.
FFG Astronaut for a Day: 294 qualified applications, +23% above target. BMBWF Freiraum Schule: barrier-free branding with Giphy stickers for organic reach.
Public institution marketing that actually lands.
Public institutions communicate in a unique tension: showing values without polarising, addressing many target groups simultaneously and operating within tendering logic. We know this environment.
AMS Austria: diversity communications concept and Business Tour 2024 with 31 million impressions, 71,400 link clicks.
Health brands that build trust.
Healthcare providers face a specific marketing challenge: trust is the key to patient acquisition, but trust is not created through advertising — it is created through the first contact. We build that.
Dr. Konstantin Pischel: many new patients within one month through a messenger experience with chatbot initial consultation.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com