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INDUSTRY — EDUCATION & RESEARCH

Making education and research visible.

Funding bodies and education ministries face a specific challenge: restricted targeting under-18 audiences, making complex topics tangible and achieving application or participation targets. We know this mechanics.

FFG Astronaut for a Day: 294 qualified applications, +23% above target. BMBWF Freiraum Schule: barrier-free branding with Giphy stickers for organic reach.

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SUCCESS STORY

Astronaut for a Day Austria 2025

> 11,7 Mio.

Impressionen

SUCCESS STORY

Freiraum Schule – Barrierefreies Branding für eine österreichweite Bildungsinitiative

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Snapchat from a Performance Branding Perspective

Snapchat is a massively underestimated advertising channel for young target audiences and is excellent for raising awareness of your brand and for apprentice recruitment.

BLOG

Wie strategische Arbeit den Social Media-Auftritt transformiert

Während Printbroschüren, TV-Spots oder Websitegestaltung zur Marketing-Routine gehören, wird Social Media oftmals wenig Bedeutung beigemessen.

OUR THESIS

Space travel, education, science — complex topics don't need to be simplified, they need to be told correctly.

Young people are not stupid. They respond to authenticity, visual strength and the feeling that something special is happening. A space campaign told with ambition and joy exceeds its application target by 23%.

INDUSTRY REALITIES
01

Under-18 targeting is solvable — with the right platform mix.

TikTok and Snapchat for young people directly, Instagram and YouTube for parents and teachers as multipliers. No single channel is enough alone.

02

Accessibility is not a compromise — it is a design principle.

For BMBWF Freiraum Schule: barrier-free branding that works digitally and physically, integrating into all channels without losing recognisability.

03

Giphy stickers are organic reach tools.

Animated stickers for Instagram Stories turn supporters into channels. For Freiraum Schule: organic reach without ad budget.

OUR SERVICES FOR THIS INDUSTRY

Digital campaigns / Performance marketing

Multi-channel campaigns for educational and research institutions: TikTok, Snapchat, Instagram, YouTube.

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Branding & Corporate Identity

Barrier-free branding, social media assets and digital communications concepts for education initiatives.

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QUESTIONS WE GET ASKED

Yes. We have executed campaigns for FFG (Astronaut for a Day) and BMBWF (Freiraum Schule) — with experience in funding-related frameworks, under-18 targeting and complex topic management.

Through platform combination: TikTok and Snapchat directly for young people, Instagram and YouTube for multipliers (parents, teachers). Plus retargeting and lookalike audiences in the closing phase.

Your initiative deserves campaigns that truly reach the right audience.

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Contact

Let’s talk.

Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.

Or write us directly at hello@baconbold.com

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