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HOME/INDUSTRIES/HEALTHCARE
INDUSTRY — HEALTHCARE

Health brands that build trust.

Healthcare providers face a specific marketing challenge: trust is the key to patient acquisition, but trust is not created through advertising — it is created through the first contact. We build that.

Dr. Konstantin Pischel: many new patients within one month through a messenger experience with chatbot initial consultation.

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SUCCESS STORY

Dr. Konstantin Pischel - Messenger Experience

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Haben Interaktionen – vor allem Kommentare auf Performance Ads und deren Beantwortung – eine Auswirkung auf den Erfolg dieser Ads?

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Google Ads from a Performance Branding Perspective

Google Ads are essential, but expensive. Success requires unique strategies, with usage beyond "always-on" campaigns in recruiting offering new opportunities.

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Social Media-Reportings: Auf diese KPIs musst du achten

Die fehlende Messbarkeit in klassischer Werbung hat zu fast blindem Glauben im Bereich Performance Marketing geführt.

OUR THESIS

The first question of a potential patient is not 'Is the practice good?' — but 'Will I be treated well there?'

Trust in healthcare is built through approachability, not reach. A messenger experience offering a free initial consultation builds exactly this first moment of trust — automated, scalable and more effective than any image ad.

INDUSTRY REALITIES
01

First contact is the most expensive and most important moment.

Those who automate first contact and make it low-threshold win patients who would otherwise never have called.

02

Chatbots in healthcare are trust builders, not efficiency tricks.

A chatbot enabling a free initial consultation significantly reduces the barrier to first contact — without reducing the quality of that contact.

03

Local targeting is healthcare mandatory.

An orthodontics practice in Linz doesn't need impressions from Vienna. Precise local targeting saves budget and brings the right patients.

OUR SERVICES FOR THIS INDUSTRY

Social Media / Community Management

Chatbot conception, messenger experiences and performance campaigns for healthcare providers on Facebook and Instagram.

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Win customers

Performance campaigns for patient acquisition: target-group-specific targeting, conversion optimisation, local campaigns.

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QUESTIONS WE GET ASKED

Yes. We developed a messenger experience with chatbot for Dr. Konstantin Pischel (orthodontics Linz) that brought many new patients within one month.

An automated conversation in Facebook Messenger that enables interested parties to get a free initial consultation. The chatbot guides them through initial questions, collects contact details and facilitates appointment booking — without replacing personal contact.

New patients begin with the right first impression.

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Contact

Let’s talk.

Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.

Or write us directly at hello@baconbold.com

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