Dr. Konstantin Pischel - Messenger Experience
Through the development of a Messenger Experience via chatbot (people receive a free initial consultation), Dr. Konstantin Pischel was able to acquire many new patients within just one month.
Generating Leads in a Local Target Group
Dr. Konstantin Pischel is an orthodontist based in Linz, Austria. He offers his patients a wide range of services for dental care and teeth corrections.
He faced the challenge of specifically acquiring new patients in a local target group, while creating a low-barrier entry into communication that builds trust and encourages appointment bookings.
Creating a Messenger Experience
Bacon & Bold developed a Messenger Experience via chatbot for Dr. Pischel. People who responded to the ad were directed into a Facebook Messenger chatbot, through which they could request a free initial consultation.
This approach made it possible to automate first contact with potential patients while creating a personal, low-barrier form of communication. The combination of targeted Facebook advertising and the interactive chatbot led to a significant number of new patient enquiries within a short period of time.
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