A public institution that stands for values must also be able to substantiate this communicatively.
Diversity is not an additional topic — it is part of the self-understanding. A communications concept that flexibly works across all diversity clusters, without proliferation, with high recognisability, proves this better than any press release.
Many target groups need a common umbrella.
The AMS diversity concept unites LGBTIQ+, accessibility, women and other clusters under one linguistic and visual umbrella. That is not simplification — it is communications architecture.
Online events require the same communications effort as physical events.
The AMS Business Tour 2024 combined 10,000 company visits with an online panel discussion and merchandise production — that is not an advertising project, it is a 360-degree communications assignment.
Sustainability and green jobs need credibility — not just vocabulary.
For the AMS Business Tour 2024: a creative concept combining business and nature, and content that shows what AMS actually does — not just what it wants to say.
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