In transport recruiting, saying the work is hard wins — because everyone else hides it.
Night shifts, cold, wet, physical exertion. These are not disadvantages to hide — they are filters. Finding the right person by deterring the wrong one saves onboarding costs and builds genuine employee loyalty.
Honesty is recruiting strategy.
Wiener Linien deliberately rely on honesty and transparency regarding working conditions. That's not brave — it's smart. False expectations cost onboarding budget.
Dynamic ads optimise recruiting budget.
For broad target groups in logistics: dynamic ads on Facebook and Instagram automatically optimise for the variants that generate the most clicks and applications.
Local reach beats national impressions.
Wiener Linien don't need applications from Graz. Local targeting logic is recruiting efficiency.
Let’s talk.
Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com