OUR THESIS
A series brand isn't decided in the trailer — it's decided the moment a fan forwards the link.
Activate nostalgia, generate curiosity, turn fans into messengers. Our thesis for entertainment marketing: the fanbase moment beats the media budget. Going viral is not luck — it's the result of a clear platform plan.
INDUSTRY REALITIES
01
Reactivation is more expensive than acquisition — except with fans.
Game of Thrones fans were dormant, not lost. Addressed correctly, they reactivate themselves and bring others along.
02
AR experiences are share machines.
An AR lens on Snapchat with 47 seconds average viewing time is no gimmick — it's a viral distribution instrument for series launches.
03
Multi-channel means: every platform with its own logic.
TikTok for young fans, Facebook and Instagram for conversion, Snapchat for word-of-mouth. One piece of content doesn't fit everywhere.
QUESTIONS WE GET ASKED
Contact
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Let’s find out where your real lever is. One conversation. An honest assessment. Virtual or in person.
Or write us directly at hello@baconbold.com