Nissan Austria - Social Media Excellence
Bacon & Bold has been supporting Nissan Austria (represented by Astara Mobility Austria) editorially on social media. Through a skilled mix of static and dynamic content, backed by a sophisticated content strategy, Nissan Austria and Bacon & Bold set new benchmarks in social media channel management — leading to recognition as a "Best Practice" within the Nissan Europe Group.
Social Media Marketing in the Automotive Industry
Nissan Austria, as part of Astara Mobility Austria GmbH, faced the challenge of developing an effective social media strategy to strengthen brand presence, improve awareness of Nissan's technologies among Austrians, and sustainably increase sales.
Another major pain point was the topic of "community management" — no longer to be neglected, but to be actively used to the advantage of the Nissan brand.
Stringent Content Strategy & Effective Community Engagement
Bacon & Bold supported Nissan Austria from the start of the collaboration by developing a versatile content strategy that effectively leverages the full range of social media formats. Through target-group-specific content and continuous community interaction, a sustainable relationship with customers was built.
Comprehensive community management guidelines were also developed at the start of the collaboration, providing clear structures for handling the community. Equally important was preparing technically complex automotive topics optimally for potential community questions.
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