Before Black Week: Bacon & Bold Launches Campaign for Consumer Arbitration

Dr. Simon Eder, Managing Director and Arbitrator: “Consumer arbitration is independent, voluntary and free of charge for consumers. We are a recognised universal arbitration body and resolve disputes from many areas of life – and show how agreement can work without going to court.”

Campaign Concept and Implementation

The core concept revolves around the “all sorted” feeling after a successful agreement. Affirmative messages in interior scenes – bicycle in the living room, pizza on the sofa, reading in bed, including a Corgi as a likeable character. The imagery is entirely created with AI and deliberately stays close to the autumn everyday life of the target groups.

Dominik J. Berghofer, Campaign Concept / Senior Account Director, Bacon & Bold: “The campaign conveys content straightforwardly and in an easily understandable way for quick comprehension in social media feeds. Impact through clarity rather than volume.”

Distribution via Facebook and Instagram with static and animated motifs as well as poster mockups on fictional building facades.

About Bacon & Bold

Bacon & Bold was founded in 2016 in Vienna and Linz and is today one of the leading social-first agencies in Austria. With around 20 specialists, the agency develops digital campaigns, brand strategies and data-driven content formats.

www.baconbold.com