“The fans write the best songs”: Bacon & Bold puts community comments for Frucade Radler to music
The new Ottakringer-Frucade Radler, a brand collaboration between Ottakringer and Frucade, is being celebrated on social media.
Praise, sayings and little declarations of love for the drink are gathering in the comment sections. Bacon & Bold has selected the best of them and turned them into a song: The music video consists of real community comments line by line, produced with the AI tool Suno.
The idea stems from the ongoing community management that Bacon & Bold has been overseeing for the Ottakringer Brauerei since 2025. Out of around 80 comments, the 13 best were turned into a song.
Magdalena Lehner, Senior Social Media Campaigner and Lead Community Management at Bacon & Bold: “Our community provides the best lines free of charge. We just have to listen. Building a song out of honest comments is the most beautiful way to thank the fans.”
Content mining as a source of ideas
The raw material is already prepared: On Instagram and Facebook, people share their opinions on products every day. Bacon & Bold reads along, filters out the strongest statements and provides them with a beat. Feedback becomes content and fans become co-authors.
The fact that the song is truly catchy is not solely down to the technology. With Andreas Karall, the musical ear is part of the team: The musician and producer is a graduate of the Berklee College of Music and drummer for Edmund. He assesses which melody carries, when a hook lands and turns the AI material into a song that works.
“My personal bet was: Orange has more potential in a Radler than many believe. And the consumers have validated it - that a song has now been created from their comments is a lovely confirmation for us.” – Martin N. Eicher, Ottakringer.
Listen to the song in Ottakringer’s original post: Watch the Instagram reel.
Media coverage
- horizont.at: Marken-Kooperation: Wie Ottakringer & Frucade aus Social-Media-Kommentaren einen Fan-Song macht
- leadersnet.at: Fans schreiben Song – Community-Kommentare wurden zum Frucade-Radler-Hit
About Bacon & Bold
Bacon & Bold (Vienna/Linz) is a digital agency with a focus on AI technology and social media innovations. True to the motto “We keep up with AI and we’ll take you with us,” the team develops campaigns, modern branding and AI tools for well-known clients such as AMS Austria, the Vienna Tourist Board, voestalpine AG and Ottakringer Brewery. In doing so, creative storytelling merges seamlessly with state-of-the-art AI solutions. www.baconbold.com
About Ottakringer Brewery
The Ottakringer Brewery is one of Austria’s oldest and most well-known breweries, based in Vienna-Ottakring. The family business combines Viennese brewing tradition with modern product innovations – including the new brand collaboration, Ottakringer Frucade Radler.
Press contact
Jasmin Fichtinger-Ilk
Managing Partner
Bacon & Bold
+43 664 31 28 347
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