Bacon & Bold Launches "House of the Dragon" Season 2 Campaign with Dragon AR Lens on Snapchat
The second season of "House of the Dragon" on Sky is accompanied by an immersive social media campaign. The highlight is the interactive AR lens on Snapchat, which allows fans to make a dragon breathe fire using the voice command “Dracarys!” Already in Season 1, Bacon & Bold's AR lens on Snapchat exceeded industry benchmarks.
Beyond Snapchat, the campaign for Sky Austria is also being implemented on TikTok and Meta to reach a broad target audience and inspire the fan community for the new season.
Experience the dragon magic: Scan the Snapchat QR code and immerse yourself in the world of "House of the Dragon".
Press contact
Dominik J. Berghofer
Senior Account Director, Press
Bacon & Bold
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