AMS Business Tour 2024 Attracts Great Attention with Sustainability Campaign
From 22 April to 24 May 2024, AMS advisors travelled throughout Austria to visit and advise over 10,000 companies. The successful multi-channel campaign by the consortium Bacon & Bold / Heidlmair Kommunikation attracted many interested companies this year.
Business and Nature in Harmony with the World of Work
Sustainability has many facets. The AMS Business Tour 2024 followed the motto “Sustainable Paths in the Labour Market” with three focus areas: Finding qualified workers for green jobs, sustainable personnel management through competence matching and sustainable impulses at the AMS Expert Talk. The campaign by the consortium Bacon & Bold / Heidlmair Kommunikation also followed this guideline and entrepreneurs were staged in Austrian nature. With the triad “Already heard? Already seen? Already participating?” attention was drawn to the three focus areas.
Johannes Kopf, CEO AMS: “Sustainability and the resulting new jobs are enormously important not only for companies, but for the labour market as a whole. The AMS Business Tour 2024 was a complete success with more than 10,000 companies visited.”
Jasmin Fichtinger-Ilk, Managing Director Bacon & Bold: “We are very pleased to have won the AMS account as part of the EU-wide tender and, as new partners, to be able to communicate the important services of AMS Austria.”
Gerhard Heidlmair, Managing Director Heidlmair Kommunikation: “In the campaign visuals, we deliberately mixed the business world with nature to generate curiosity and attention.”
Sustainability Across All Media Channels
The campaign kicked off with the online event AMS Expert Talk on 23 April 2024 on the topic “Reaping What We Sow: Discovering Sustainability and Hidden Competencies in Companies.” In addition to classic advertising formats such as print ads, radio and (D)OOH, the campaign was also rolled out digitally via online banners, social media and YouTube.
In addition, a tree is being planted for each company visit in cooperation with the Austrian Federal Forests.
About Bacon & Bold
The digital agency was founded in October 2016 and is now run by Thomas Ilk and Jasmin Fichtinger-Ilk. 20 team members are employed at the two locations in Linz and Vienna. Bacon & Bold pursues a “social first approach” and specialises in digital campaigns, performance branding, social recruiting, corporate communications and data & analytics.
About Heidlmair Kommunikation
The branding and design agency was founded by Gerhard Heidlmair in 1991 in Linz. Since 2003, there has been an additional location in Vienna. 15 experts conceive and produce holistic brand strategies including employer branding and employee communication.
Press contact
Jasmin Fichtinger-Ilk
Managing Director
Bacon & Bold
+43 664 3128347
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