Transgourmet Österreich - Talents United
Through targeted reach and traffic optimization, suitable applicants were recruited for the Talents United Roadtrip and general awareness was increased.
Generating registrations of young cooking talents for the event
Transgourmet faced the challenge of finding 11 young cooking talents for the first 7-day culinary roadtrip through Austria. The goal was to find talents from Austria, Switzerland, Germany, France, Poland and Romania.
Creative concept for the young target audience & event support
We supported Transgourmet at the beginning with the creation of a creative concept for a multi-phase campaign. Accordingly, advertising materials were created that were perfectly tailored to the young target audience. In addition, a new channel (TikTok) was created and tested.
We were also able to support Transgourmet as a sparring partner with regard to website structure and tracking setup.
During the event week, we not only accompanied the events for Transgourmet's social media channels, but were also able to use the time for other filming opportunities for future content. The content was used, among other things, for promotion after the event.
Favorable prices and good results on the new TikTok channel
- More than 7.2 million impressions across all platforms
- Relatively favorable results in terms of CPM (€ 2.28) and CPC (€ 1.32)
- Application goal of 11 participants was achieved
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