Pinterest from a Performance Branding Perspective

If you work in an industry where visually appealing content plays a role, then Pinterest could become your best friend. Why? Because it's a massively underestimated social media channel for traffic. That means less competition and more visibility for you.

Digital Basics on Pinterest

Let's start with the basics: Your profile. Yes, that might sound trivial, but securing your username alone can be crucial. A well-set-up profile is the foundation for being successful on Pinterest.

Digital Advantages on Pinterest

Pinterest SEO is still heavily underestimated from a performance branding perspective. You can also achieve great results with traffic advertising for topics represented on Pinterest or for repins with visually strong content.

Pinterest for Increasing Awareness and Demand

Now you might be wondering: "Is Pinterest suitable for increasing awareness or generating demand?" The answer is a clear yes! Pinterest can help you reach new people both organically and through advertising. It's ideal for inspiring people about a specific product. Users on Pinterest are very action-oriented and actively search for new products.

Beyond the Purchase: Deepening Relationships on Pinterest

And after the purchase? Pinterest not only helps you sell products, but also to expand the relationship with your customers. Let's say someone buys a kitchen appliance; you can then continue to supply them with suitable recipes on Pinterest.

So is Pinterest an all-rounder?

Well, almost. For certain topics it's perfect, especially if you're marketing products in visually appealing industries. However, for use cases around general opinion formation or for changing your brand image, Pinterest is not very effective.