01
Your trend report
Every trend with the original example, a format title and a brief. You mark what has priority, what is done and what you ignore. No new tool, no onboarding: one link is enough.
Social Media Trend ScoutingTrends don’t wait for your content calendar.
Our scouts find the formats gaining momentum on social media every day. You only get the ones that fit your brand. Ready to use while the trend is still running.
Our thesis
Timing beats planning.
On social media it often comes down to hours whether a trend brings your brand reach or disappears in the noise. A content calendar fixed four weeks ahead can’t account for that. And scrolling your own feed on the side only surfaces the trends everyone has already seen.
- Too late
By the time a trend reaches the weekly meeting, it is usually over.
- Too much
Millions of posts a day. Nobody filters that alongside the day job.
- Too random
Not every trend fits every brand. Joining in at any cost costs credibility.
How it works
From find to finished brief. In four steps.
Rules for your brand
Together we define what fits you and what doesn’t: topics, tone of voice, no-gos. Every trend is later checked against these rules.
Scouts find the formats
Our team is on TikTok, Instagram, Facebook and LinkedIn every day, collecting what is gaining momentum. Worldwide, not just in your industry.
BoldContent breaks the trend down
Our AI software analyses every find: hook, structure, length and why the format works. Then it rates how well it fits your brand.
You get your trend report
One link, always up to date. Every trend comes with the original example and a brief for making it yours. You mark what has priority and get going.
BoldContent
People find the trend. AI makes it usable.
BoldContent is our own AI software. It doesn’t replace a feel for platforms. It makes sure a good find becomes a brief your team can work with in minutes.
02
Fit check for your brand
BoldContent rates every new trend against your brand’s rules and explains its assessment. Our team decides what ends up in your report.
03
Ideas, not just inspiration
For trends with potential we develop concrete ideas for your brand: hook, script and the reasoning why it should work for your audience.
04
Proof, not gut feeling
BoldContent detects which of your posts are based on a trend and compares their performance with the rest of your content. Platform by platform.
Simplified sample views with sample content.
Results
Trend content performs better. Measurably.
For us, the BoldContent tool is like a turbo for editorial planning. We continuously receive the best trends served on a silver platter and can immediately put them into action for our community.
Timo WeickingerSocial Media Manager at Ottakringer
- curated trends in eight months
- 800
- more interactions than conventional formats
- +72 %
- organic interactions per trend post on average
- 252
Bacon & Bold doesn’t think in reach, but in impact. The team understands our brand, gives honest advice and with BoldContent makes visible what really works.
Alfred RichterDirector Marketing, Nissan Austria
Trend-inspired content beats the rest by 323 %.
Two ways
With your team. Or with ours.
Your team executes
You have your own social media team but no time for hours of research. We deliver trends and briefs, you produce.
- Trend report with original examples and briefs
- Fit check against your brand’s rules
- Analysis: trend content versus the rest
This is how Ottakringer works.
We execute
We run your channels end to end. Trend scouting is then a fixed part of editorial planning: from the idea through production to reporting.
- Everything in trend scouting
- Concept, production and community management
- Paid social, reporting and benchmarking
This is how we work for Nissan Austria.More on social media
Questions you’re asking yourself
Contact
The next trend is already running.
One conversation, one honest assessment: whether trend scouting makes sense for your brand and what it could look like.
Or write us directly at hello@baconbold.com