Service

Social Media Marketing

Definitely not 360-degree, but really good social media marketing.

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RESULTS

Why Social Media Marketing with Bacon & Bold?

We let our clients’ success speak for us.

480K

people reached (< €1.90 CPM)

92.911 viral

viral shares of the AR lens

1.175

leads generated

40K

landing-page clicks

Consulting & Sparring

We support you

Our consulting services cover a range of offerings. Among them: ✓ Audits & analyses ✓ Strategy consulting ✓ Training & workshops ✓ Trend updates

Execution

We don’t just talk, we do

Good marketing means moving fast and staying current. Speed of execution is core to us. Our services include: ✓ Content planning & production ✓ Campaign concept & management ✓ Influencer cooperations ✓ Community management & building

Platforms

Expertise on every platform

Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, YouTube, … Our team has experts for every channel and every challenge.

Partnership

Direct access to all platforms

We are an official Meta Business, Google and TikTok Partner with personal contacts at every relevant platform. You benefit from exclusive options, easier billing and better support.

Focus

Complex requirements

Many audiences × many channels × many pieces of content. That’s the reality for large organisations. With our Performance Branding framework we help you prioritise and focus on what really moves the needle.

Together to success

There are always more options than budget. Let’s prioritise together.

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PLATFORM PARTNERS

Official Meta Business, Google and TikTok Partner

We have direct contacts at every relevant platform.

IN DETAIL

01

Audits

You don’t just get a status quo, but actionable recommendations you can run internally or with us. We show you the blind spots and point you in the right direction.

02

Strategy consulting

We decide based on data and analysis. You get exclusive industry insights through specialised audits and strategy work.

03

Campaign concept & management

We design, produce and run social campaigns creatively and strategically. You benefit from our know-how and platform-native campaigns.

04

Training & workshops

We share our expertise. Whatever you want to keep in-house, you should be able to. We’ll show you how to do it right.

05

Trend updates

Tap into our cross-industry, cross-platform know-how and get a free monthly trend update on the most important developments.

06

Community management & building

How do you engage with your community as a brand in tough situations? We build a loyal community that stands up for you when criticism arrives, or we train your team to handle critical moments.

07

Content planning & production

We plan and produce content that targets your campaigns, leveraging AI tools where useful for better results and more efficient work.

08

Social SEO

Search habits are shifting. Younger generations especially prefer searching directly on social platforms. To get found you need to know how the algorithms work.

09

Facebook

While building a huge fan base from scratch is no longer realistic, Facebook and Instagram remain the most important social ad channels for targeted campaigns.

10

Instagram

Instagram is great for activating your built audience and has a large user base in every age group that can be reached precisely with ad campaigns.

11

Organic LinkedIn is a must if your audience is strongly represented there. Paid ads only work in select cases due to high prices.

12

TikTok

TikTok completely revolutionised video content and is a model for how algorithmic distribution will work on more channels in the future.

13

Snapchat

Snapchat is a massively underrated channel for young audiences and excellent for raising brand awareness in that demographic, with relatively low ad prices.

14

Another massively underrated channel for traffic, and for some industries a must in advertising and a should in organic content.

15

Reddit isn’t a top channel, but for hard-to-reach audiences it can be a powerful weapon.

16

X (Twitter)

If you want to steer public discourse, address journalists or be noticed in political circles, X.com is an excellent platform.

Getting started with us

Pilot & Testing

We run live market research to find out what really works and what moves the target audience to act.

Proof of Concept

Together we prove that the measure contributes to business success.

Scaling

We've found something that demonstrably works. In this step we scale the measures to multiply the results.

Always On

Now we implement the measures permanently and focus on efficiency gains.

Frequently asked questions

Here we answer the questions that are probably on your mind right now. If something stays unclear, don’t hesitate to reach out, we’re happy to help.

Ask us

What is Bacon & Bold's vision?

We want to bring marketers back to the boardroom. Right now, marketing is too often not taken seriously at the executive level — and we want to change that. Companies know they need marketing, but the agency culture of the past decades has reduced it to a pure cost centre. It's unclear what successful marketing actually looks like, how it can be measured, and what its real contribution to business success is. Marketing — and especially social media marketing — must never be an end in itself. We want to make that visible again and lead by example for the entire industry. Instead of chasing awards, we focus on our clients' business success. We are only successful when they can celebrate measurable results from our work.

What sets us apart from other social media agencies?

Marketing has to deliver a competitive advantage. We are always results-driven and bring our experience from political communications, management consulting and company building.

What can you expect from working with us?

Prioritisation: We don't just say ‘more’ — we help you prioritise.

Transparency and measurability: We test fast and efficiently to find out what really works and what doesn't.

Reliability: We respect your time and work in a structured, dependable way.

Flexible engagement: We can execute, train your team or help you bring marketing in-house.

Sparring partner: We will also tell you when something doesn't make sense.

Which kinds of companies benefit most from our way of working and know-how?

Especially large companies face the challenge of communicating dozens of messages, to dozens of audiences, across dozens of channels — and meeting several goals on the same channel at once. We thrive in that complexity. With our Performance Branding framework, we help you prioritise and focus on the moves that actually make a difference.

Who are your clients?

We're proud to have worked with a number of well-known organisations — among them voestalpine AG, Wiener Zeitung, AMS Austria, Nissan Austria and Ottakringer. Here Here is where you'll find more about the impact of our work.

Contact

Your social media is running, but bringing nothing?

Reach without impact is waste. Let’s change that.

Or write us directly at hello@baconbold.com